TikTok Ad Revenues to Surpass Twitter and Snapchat Combined eMarketer Newsroom

    worldwide revenues will triple by 2022

    April 11, 2022 (new york, ny): Tiktok’s global ad revenue will triple this year and exceed that of two competitors combined, according to the inaugural internal revenue intelligence forecast tiktok ads. The Chinese-owned social video app will have more than $11 billion in ad revenue by 2022, with more than half coming from the United States.


    Tiktok’s global ad business grew 175.0% in 2021 to $3.88 billion. growth will soar to 200.0% this year, driving revenue to $11.64 billion. That means its ad business will be bigger than Twitter ($5.58 billion) and Snapchat ($4.86 billion) combined.

    tiktok is also hot on the heels of youtube. By 2024, the end of the forecast period, TikTok’s ad revenue will rise to $23.58 billion, essentially equivalent to YouTube’s ($23.65 billion). by then, each company’s share of the global digital ad market will be 3.1%.

    “TikTok’s user base has skyrocketed in the last two years, and the amount of time users spend on the app is extraordinary,” said Internal Intelligence Principal Analyst Debra Aho Williamson. “It has moved far beyond its roots as a dance and lip sync app; It sets trends and fosters deep connections with creators that keep users engaged, video after video. Advertisers want to reach a passionate and engaged audience, and TikTok can deliver that. Another factor that will drive ad spend growth is TikTok’s unique vision of social commerce. pair marketers with creators to help content go viral, and that can drive huge demand for products that advertisers want to promote.”

    despite explosive revenue growth, tiktok still holds a small position in the global digital advertising market. its share will grow to 1.9% this year from 0.7% in 2021. by context, google leads with 29.0%, followed by meta with 21.4%.


    More than half (51.2%) of TikTok’s revenue will come from the US this year. it will generate $5.96 billion, up 184.4% year over year (yoy). that gives the social network a 2.4% share of the US digital ad market. More importantly, the Chinese app will also outperform Twitter and Snapchat combined in the US market.

    Starting next year, growth will slow to double digits, but tiktok ad revenue in us. uu. they will exceed $11 billion by 2024, increasing their market share to 3.5%. Meanwhile, 46.7% of global tiktok ad revenue will come from the US.

    united kingdom

    tiktok is expanding internationally at a rapid pace. For the first time, insider intelligence is also breaking down TikTok’s UK ad revenue, which will account for 8.9% of the company’s global ad revenue by the end of this year. business is growing rapidly in the uk, even though it is a much smaller market. this year, tiktok ad revenue in the uk will rise 190.2% to £753.32m ($1.04bn). That will give the company a 2.9% share of the UK digital advertising market.

    just like in the usa. uu. And worldwide, TikTok’s ad business in the UK will outstrip that of Twitter and Snap combined this year.

    By 2024, TikTok UK ad revenue will nearly double to £1.44bn ($1.98bn), taking its digital ad market share to 4.7%.

    internal intelligence methodology forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media companies, and public companies, as well as interviews with senior executives at publishers , ad buyers and agencies. data is weighted based on methodology and robustness. Each eMarketer forecast fits within the larger matrix of all its forecasts, with the same assumptions and general framework used to project numbers in a variety of areas. Regular reassessment of available data means forecasts reflect the latest business developments, technology trends and economic changes.

    on internal intelligence

    insider intelligence aims to be the world’s leading research service focused on digital transformation. Our mission is to empower professionals with data, insights and analytics to make informed decisions in a digital world. Every year, we produce nearly 300 reports, 7,000 charts, 1,500 newsletters, and 200 forecasts in the advertising, media, and marketing industries; financial services; health care; and retail and e-commerce. Insider Intelligence is owned by European media giant Axel Springer S.E. and was formed in 2020 from the combination of emarketer and business insider intelligence (bii).

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