american airlines named first partner of hollywood park stadium and entertainment district and official airline of los angeles chargers and los angeles rams
los angeles: the stadium and entertainment district at hollywood park (lased) announced american airlines as its first partner at a press conference today. american will be a founding partner of lased and the official airline of the los angeles chargers and los angeles rams.
as part of the agreement, the airline will be the exclusive naming rights partner of american airlines plaza, a 2.5-acre, two-level outdoor space that serves as the stadium’s main entrance and performance venue. american airlines plaza will also be the main entry point to an adjacent VIP entrance, which opens onto a three-level concourse within the stadium.
lased is a 298-acre world-class sports and entertainment destination being built by los angeles rams owner and president e. Stanley Kroenke. It will feature unparalleled event venues, office, retail and residential space, and more than 20 acres of parkland, with the stadium, the new home of the Los Angeles Chargers and Los Angeles Rams, positioned as the centerpiece of the development. With over 50 million visitors to Los Angeles in 2018 alone, LASED was designed not only to entertain fans, but also to serve as a community gathering space for Angelenos and travelers to the greater Los Angeles area. /p>
“as we continue mr. kroenke to build the premier sports and entertainment destination in hollywood park, we are proud to partner with an industry leader like american airlines,” said jason gannon, lased managing director. “We are both making investments in Los Angeles that will provide fans and customers with a superior experience as they travel, live, work and play.”
“for decades, los angeles has been one of the most important markets in the united states and has played an important role in connecting southern california with the rest of the world,” said robert isom, president of american airlines. “Our mission is to provide our customers with the world-class experience they deserve, and we are committed to doing so both at the airport and within the community. It’s an exciting time for the city of angels and for american airlines.”
the american airlines plaza is 10 stories tall and has a capacity of approximately 15,000 guests. The square will be open to the public throughout the year, on event days as well as on non-event days.
the plaza is located between the stadium and the performance venue. All three locations are under the same roof, which is made of ethylene tetrafluoroethylene (ETFE), a lightweight, transparent plastic. american airlines plaza will have the ability to accommodate its own programming that will reflect and connect with the cultural passions of the angel community.
american is the largest airline at los angeles international airport (lax) with more than 200 daily flights to 70 destinations and is the only airline at lax with direct service to all five continents. The airline continues to grow and strengthen its more than 70-year presence in the hub through significant direct and indirect investments in the region, including a $1.6 billion modernization project to completely reimagine Terminals 4 and 5, the individual investment America’s largest airport in its 93-year history.
“strong partnerships with lased, shippers and rams demonstrate american’s commitment to investing in our business and in the los angeles community,” said suzanne boda, senior vice president of american in los angeles. “This stadium, and the events that will take place here, will bring together people from across the region and around the world. connecting people is our business, and we couldn’t be more excited about the bright future of this city, our airline, and the 7,300 team members who call Los Angeles home.”
“building the best stadium in the world brings with it the opportunity to partner with the best companies in the world”, said a.g. Spanos, President of Business Operations for the Los Angeles Chargers. “While both shippers and american airlines seek to be best in class at what we do, what really makes this partnership a perfect fit is our organizations’ commitment to the community. With these shared values at the foundation of this new partnership, we look forward to great things both in 2020 and in the years to come.”
“We are thrilled to continue our partnership with american airlines and travel with them to hollywood park,” said kevin demoff, los angeles rams chief operating officer. “From building playgrounds and rewarding fans with trips to games to taking the team to Super Bowl LIII, American Airlines and the Rams have made a great team. We look forward to continuing to work together to inspire Angelenos to shine and reach new heights.”
in addition, american will become the official airline of the los angeles chargers and los angeles rams and will have prominent branding during the rams and chargers games. american has been the official airline of the los angeles rams since they returned home in 2016.
lased was represented by legends global partnerships to secure this historic partnership with american airlines.
american’s commitment to Los Angeles continues
american was one of lax’s first airlines when the airport opened for commercial use in 1946. today’s announcement as lased’s first corporate partner, as well as the official airline of los angeles ram and los angeles chargers, marks los latest steps in american’s ongoing commitment to the city of angels.
In May 2017, Boda was named Senior Vice President of Los Angeles for American, a newly created position tasked with developing and achieving the airline’s strategic goals in Los Angeles and throughout Southern California. Last October, Boda was joined by US President and CEO Doug Parker, Los Angeles Mayor Eric Garcetti, Los Angeles Councilmember Joe Buscaino, Los Angeles World Airports Commissioner Sean Burton and Los Angeles Airports CEO Sean Burton. los angeles world cup deborah flint to officially break ground on a $1.6 billion modernization project to completely reimagine lax terminals 4 and 5. when complete, the new facility will create a world-class customer experience from start to finish, with open and efficient check-in and security processing areas; more attractive entrance areas with more seating and access to modern amenities; and a greater ability for airline operations to quickly adapt and incorporate rapidly evolving new technologies.
Since 2013, American has increased its employee presence in Los Angeles by more than 60%, including hiring more than 200 Mandarin- and Cantonese-speaking flight attendants and customer service agents. Today, American is the largest airline and airline employer in the LAX, with more than 7,300 team members at the hub, generating a total economic output of $14.5 billion in the region last year, a number that grew 10% in just one year.
In addition to strengthening the local economy, American has established strong partnerships with community organizations focused on disaster relief, health and human services, and military/veteran initiatives. highlights include:
- strengthen the multi-year, multi-million dollar partnership with stand up to cancer. anyone who made a donation of $25 or more to defend during july was able to add the name of a person they defend on an american airlines airbus a321. the plane, which will begin flying this fall, will be wrapped in a special design displaying those names for the world to see
- supporting the gary sinise foundation’s military and veterans programs, including the snowball express The chartered 12 American planes flew to more than 35 locations last December, picking up the children and spouses of those who have died in service to our nation for a five-day trip to Walt Disney World in Orlando.
- partnered with the rams and carter’s kids to build a 1,500-square-foot playground at bennett-kew elementary school in inglewood, california, designed for children ages 5-12. the new facility, which opened in april, features climbing walls, ladders, slides and more for the community to enjoy
about american airlines group american airlines offers its customers 6,800 daily flights to more than 365 destinations in 61 countries from its hubs in charlotte, chicago, dallas-fortworth, los angeles, miami , new york, philadelphia, phoenix and washington, dc with the shared purpose of caring for people in life’s journey, american’s 130,000 global team members serve more than 200 million customers a year. Since 2013, American has invested more than $28 billion in its product and its people and now flies the youngest fleet between the United States. network operators, equipped with industry-leading high-speed Wi-Fi, reclining seats, and more in-flight entertainment and power access. american has also enhanced food and beverage options in the air and on the ground in its world-class flagship lounges and admirals club. American was recently named a Five-Star Global Airline by the Airline Passenger Experience Association and Airline of the Year by Air Travel World. american is a founding member of oneworld®, whose members serve 1,100 destinations in 180 countries and territories. shares of american airlines group inc. trade on nasdaq under the ticker symbol aal and the company’s stock is listed on the s&p 500. learn more about what’s happening at american by visiting news.aa.com and connect with american on twitter @americanair and on facebook .com/americanairlines .
about the stadium and entertainment district at hollywood park los angeles stadium and entertainment district at hollywood park (lased), which is being built by the owner/chairman of the rams of los angeles, e. stanley kroenke, is transforming the site of the former hollywood park racetrack into a year-round sports and entertainment destination enjoyed by people throughout southern california, as well as visitors to the region.
The centerpiece of the 298-acre sports and entertainment district, the stadium offers a 70,240-seat capacity, expandable to 100,000, with 260 luxury suites, more than 13,000 premium seats and nearly three million square feet of usable space. The project will include a performance hall with a capacity for 6,000 people located under the same roof as the stadium.
the stadium will be the home field of the los angeles rams and los angeles chargers beginning in 2020. it will host sporting and entertainment events throughout the year and has already secured super bowl lvi in february 2022, the soccer national championship university american in 2023 and the opening & closing ceremonies of the 2028 olympic games.
Adjacent to the stadium and performance venue, the project envisions an initial phase of more than 1.5 million square feet of retail and office space, 1,500 residences, a hotel and more than 20 acres of parkland. long-term plans offer the possibility of developing additional phases over time.
The site is located between three major highways (i-405, i-105, i-110) and has ample parking. Media can access renderings of the Stadium and Entertainment District at Hollywood Park here: https://www.dropbox.com/sh/ud7ozfafnxd5598/aad0zdllxy32f2wxnohujmbwa?dl=0 (Credit: The Stadium and Entertainment District) /p>