With all the talk of cryptocurrency investments or the ever-increasing rise of non-fungible tokens, you might be surprised to learn that some people are still actually interested in tangible collectibles like stamps, comics, and more. sports cards. For example, a 1952 Mickey Cloak baseball card sold for $5.2 million in January of this year. Are sports cards (and other trading cards) making a comeback?
To answer this question, Civic Science surveyed consumers about why they might be interested in buying timeless collectibles.
Reading: Are baseball cards making a comeback
It turns out that while nostalgia is still the main reason behind collecting cards, that percentage dropped between 2019 and 2020 (while reselling for profit increased). Regardless, most of the reasons behind the purchase have leveled off since 2020.
This stalling momentum to buy cards can be explained in part by the fact that most people just don’t buy them much.
But if we take a look at people buying cards by age, we see that it’s younger demographics that are driving the growing trend.
18-24 year olds are much more likely than people over 25 to have bought cards in the last week or month. This may make sense, as younger people tend to be the trendsetters, but it may also be that young people think that buying cards now may be worth more in a few years or decades.
While the younger demographic buys cards primarily because they are fans of the player or team, they are also more likely than any other age group to do so for resale for profit later. Meanwhile, those between 35 and 54 years old are the most nostalgic.
But sports cards and other trading cards have been big business in the past, and the value some cards still hold indicates that there are at least some collectors out there. It turns out that almost half of the population (43%) have or used to have at least some trading cards, even if they are not collectors.
The implication here could be that instead of buying cards, everyone could just inherit them. The data for all ages supports this, as we see that almost everyone except those over 55 have the same number of cards, or used to have cards, regardless of whether they are a collector or not.
In other words, not many are buying new cards; most just have them.
So, are sports cards and trading cards making a comeback?
The short answer is maybe, but only among those who are already collectors.
Turns out if people were going to start collecting anything, it wouldn’t be sports cards. Among the popular collectors’ items studied, the majority of people (56%) prefer to collect antiques, with sports cards a distant second at 15%.
These trends are also more evident across all age groups.
While this may suggest that sports cards are about to become much more valuable due to their rarity and demand among those who collect them, it also shows that trading cards still have some way to go before they fully return. Fashion. .