Best time to post on instagram mountain time

    what is the best time to post on instagram to ensure a post is seen?

    And what about the best day of the week to get the most likes? most comments?

    Reading: Best time to post on instagram mountain time

    We’ve broken down the numbers to discover the universal best times to post on Instagram. Of course, all businesses and audiences are different, so we’ll also help you figure out the best unique times to post for your brand.

    what is the best time to post on instagram?

    every brand has a slightly different sweet spot for posting on instagram. That’s because each brand on social media caters to a unique audience with unique behavior patterns.

    But don’t lose hope! there are certain best practices that social media marketers can follow to get great results across the board.

    Instagram’s algorithm prioritizes recency, so posting when your followers are online is key. this means that, all else being equal, a newer post will appear higher in the newsfeed than an older one.

    Honestly, recency is one of the quickest and easiest wins when it comes to optimizing a post for success. (although we have plenty more tips on how to get free instagram likes if you’re interested).

    but beyond that, it is also important to be clear about your goals for your instagram marketing strategy. Do you have specific goals around building awareness, increased engagement, or generating traffic? What does success look like for you, and when have your posts achieved such success in the past? your past wins are a key guide to when you should post in general.

    general best time to post on instagram for likes, comments and shares

    To find these results, we analyzed data from over 30,000 Instagram posts from businesses of all sizes. then we consulted with our own social media team for insights from the post to an audience of 170,000 followers.

    (drum roll, please…)

    the universal best time to post on instagram is Wednesday at 11am. m.

    Chart: Best times to post on Instagram 2022

    We found that Instagram users are more likely to engage with content during midday and weekday work hours. And that makes sense: It’s a perfect time to take a break from work or school and do a little commuting. (and liking. and commenting.)

    Weekends are usually the worst days to post and they don’t usually get a lot of engagement. we suspect that’s because people are out and about in the real world rather than scrolling through instagram.

    Are you planning to post more than once a week? Here’s a breakdown of the best times to post on Instagram for each day of the week.

    (oh, and don’t forget: the best times shown below are recorded in US Pacific Time)

    If you’re just starting out on Instagram and don’t have a lot of past data or audience stats to work with, try posting around these peak times.

    As your account grows, we recommend that you modify your posting schedule to fit the activity patterns of your specific audience.

    best time to post on instagram on monday

    the best time to post on instagram on monday is at 12:00 p.m. m. It seems like most Instagrammers would like to start the week off right at work. at lunchtime, they look for a break in their instagram feeds.

    the best time to post on instagram is tuesday

    the best time to post on instagram on tuesday is at 9:00 am. m. turnout is also strong earlier in the morning, between 8 and 10 a.m. m., but peaks around 9:00 a.m. m.. p>

    best time to post on instagram Wednesday

    the best time to post on instagram on Wednesdays is at 11:00 am. Wednesday is also the day that accounts seem to have the highest engagement overall.

    best time to post on instagram on thursday

    the best time to post on instagram on Thursdays is at 12:00 p.m. m.. Generally, the stretch from 11:00 a.m. to 5:00 p.m. m. to 2:00 p.m. m. good for high engagement any day of the week.

    best time to post on instagram on friday

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    2:00 PM m. is the best time to post on instagram on friday. Friday commitment is constant throughout the morning and lunch hour, from 7 a.m. to 5 p.m. m. to 2:00 p.m. m.

    best time to post on instagram on saturday

    9:00 am is the best time to post on instagram on Saturday. Catch those eyes before people get into their offline weekend plans!

    best time to post on instagram on sunday

    the best time to post on instagram on Sunday is at 7:00 p.m. m.. Sunday commitment is fairly constant throughout the afternoon and evening. remains stable from 12:00 p.m. m. to 8:00 p.m. m.

    best time to post reels on instagram

    If you’re looking to increase your engagement and followers on instagram, posting reels anytime of the day is a no-brainer. our data shows that reels can get up to 300% more engagement than regular instagram videos.

    At hootsuite, we’ve been posting videos to our Instagram audience of 170,000 followers for over two years. During that time, we learned that the best time to post reels is 9 am and 12 pm, Monday through Thursday.

    how we find the best times to post on instagram for our account

    here’s how we go about finding the perfect hootsuite instagram post timings.

    (psstt: if you don’t feel like reading, you can watch our video for the answer and tips!)

    brayden cohen, employee advocacy and social marketing strategist at hootsuite, told us:

    “Usually we like to post early in the morning and mid-afternoon. for instagram, that means we try to post anytime between 8am and 5pm. m. and 12 p.m. m. pst or between 4 and 5 p.m.

    Our instagram posts, for hootsuite’s north america b2b audience, work best when we arrive early in the morning or around lunch time for our pacific time zone audience and sit down to work or close times session in the eastern time zone.

    (remember, that’s just what works for us. prime time for companies in different industries and different time zones can be very different).

    Using the activity heatmap provided in hootsuite analytics, it’s easy to see when hootsuite’s instagram audience is online:

    Hootsuite Analytics followers online activity heatmap

    source: hootsuite review

    cohen and the social media team also use hootsuite’s impact tools to review post performance. “The data there tells us whether we should continue to focus on the same strategy or change something in the future.”

    In general, Cohen says that deciding when to post on Instagram goes something like this:

    “We use past performance as the guiding star and then review when the audience is online as a second opinion. if our content doesn’t perform well after that, we’ll test it at different times to see if that changes the performance of the post.”

    In the end, an instagram content calendar should be just as data-driven as the rest of your marketing strategy.

    and since the big picture matters too, here are some key instagram stats, benchmarks, and demographics to help you strategize:

    • businesses post to their feeds an average of 1 time per day
    • average engagement rate for a post from a business account is 0.96%
    • people they spend approximately 30 minutes on instagram every day
    • each visit to the platform lasts approximately 6 minutes and 35 seconds
    • 63% of US users check instagram at least once a day
    • 42% of US users check Instagram several times a day

    tips to find the best time to post on instagram today

    review your best performing posts

    First, consider what kind of performance you’re looking for: brand awareness or engagement. Your approach to scheduling your instagram posts may vary depending on your goals.

    In the past, which of your posts got a lot of impressions? when did you post them? And these posts are different from the ones that get likes? what do the numbers tell you about your most compelling content?

    Your instagram insights and analytics are your best source of truth here. however, not all analytics tools are born equal. Some social media management tools can help you avoid heavy data processing.

    Hootsuite Best Time to Publish feature

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    hootsuite’s best time to post feature suggests the best times and days of the week to post to instagram based on your historical performance. analyzes your social media posts from the last 30 days and then calculates the average impressions or engagement rate per day and hour. then you can select the optimal time slots for your account based on your performance goals.

    try it for free

    check when your audience is most active online

    Next, look at your analytics to determine when your followers are scrolling through your feed.

    As marketers, we need to know our audiences. If you’re targeting college sports fans on Instagram, their use of social media may be very different from tech executives who wake up at 4am.

    online followers hourly analytics

    hootsuite’s best time to post feature will automatically break this information down into a heat map (see above). It also helps you experiment by predicting specific time intervals when your instagram followers are online.

    If you want to try new tactics, it will also suggest good time slots that you haven’t used in the last 30 days.

    Consider when your competitors post

    Depending on your industry, your competitors may be doing some of the same calculations and experiments as you. social listening (or even a full social competency analysis) can help you monitor what works for others.

    Pro Tip: Many brands post at the timestamp. Avoid the competition by posting a few minutes before or after :00.

    post in your audience’s time zone

    If you have a global audience or are outside of the “usual” time zones, your prime time to post may be 3am.

    Instead of setting some truly cruel alarms, may we suggest you automate your instagram posts? An Instagram scheduler can help you make sure your posts go live at the right time, day in and day out.

    Here’s a quick overview of how to schedule posts using hootsuite’s instagram scheduling feature:

    monitor and adjust

    yes, optimizing your instagram posts for success takes a lot of work, it’s much more than just choosing the right filter.

    but taking the time to review the numbers is actually one of the easiest ways to improve your reach. (Easier than leveling up your videography or writing skills, anyway. We recommend you do that too, though!)

    according to brayden cohen of the hootsuite instagram team: “we look at our best performing posts on a weekly basis to see if there is any information to help us rework our social media strategy or posting cadence. but usually just we change the times we post once a quarter, if that’s the case.”

    cohen noted that, for example, with the pandemic’s effect on work schedules in 2020, many people spent less time traveling or enjoying a traditional lunch. As a result, b2b audiences began to spend more time on their phones and instagram usage began to spread throughout the day.

    The world changes and the habits of the audience change with it. set a reminder on your calendar to review your results and make adjustments periodically.

    appear consistently over the long term

    It’s important to be consistent with your posts to reap the full benefits of all this knowledge about your target audience. Sure, you might not see an amazing hit just by posting a few hours earlier than usual every once in a while. however, constant use of data will move the needle over time.

    When your audience gets used to seeing your brand appear in their feed, they enjoy your content and engage with it. Maintaining your presence on Instagram helps build credibility, trust, and more meaningful relationships with your audience.

    at the end of the day, when you have an authentic connection with your audience, the instagram algorithm notices, and so does your bottom line.

    Manage your instagram presence alongside your other social channels and save time with hootsuite. From a single dashboard, you can schedule and publish posts, engage your audience, and measure performance. try it for free today.


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