Can you bet on women’s college basketball on draftkings

    With the much lesser treatment of women’s teams in the 2021 ncaa tournament bubble compared to men’s, one would think there would be a much more limited market for women’s basketball among the general public.


    but it looks like you’d be wrong.

    Reading: Can you bet on women’s college basketball on draftkings

    the 2021 ncaa women’s basketball tournament was a resounding success. TV ratings soared with the final four drawing 2.2 million viewers, up 22% from 2019, and the national championship up 10.5% to 4.08 million.

    Meanwhile, the ratings for the men’s marching madness dropped. the national semifinals dropped 14% to 11.81 million, and the championship game dropped a staggering 37% from 2019 to just 8.18 million viewers.

    And with the growth of the women’s game, it’s time for bookmakers around the world to respond in kind as well. In 2021, sportsbooks and operators should start offering lines on the women’s college basketball regular season, not just the ncaa tournament.

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    women’s soccer has come this far thanks to almost 50 years of title ix and the enhancement of skills and development of younger players. Go back and watch uconn’s 1995 ncaa championship win against tennessee, and with all due respect in the world to legends like rebecca lobo, jen rizzotti, and nykesha sales, today they’d get their butts kicked by all the top 25.

    It’s a better product now, with full-fledged superstars who have huge social media followings, and really entertaining, high-quality gameplay at the highest levels. and that interest means that people will want to bet on these games.

    and surely the available lines have responded in the same way. It wasn’t that long ago where the women’s final four would be the only place you could get action, and that might only be for very small limits in Las Vegas. this year, for the first time, draftkings sportsbook published a differential in the 32 games of the first round of the ncaa tournament. It’s a big step forward, but now is the time for further growth among major sportsbooks, including draftking.

    (if you’re asking “hey collin don’t you work for draftkings??” well not really. vox media launched this site in partnership with draftkings. i’m an employee of vox media so consider this literally just one man’s opinion (it’s worth noting that the draftkings sportsbook has responded to pressure for more betting options on women’s basketball).

    For the sport to take the next leap, it must be provided with visibility-increasing platforms on which to succeed. that means better tv time slots (hey disney, put the last four on abc instead of espn and you’ll see the ratings get even better), much better arbitration (it’s not sexist to say it’s much worse than the side of the men) and facilities and trips that are more like their male counterparts.

    But it’s also time for the broader American sports community, of which bookmakers and their customers are a large faction, to show that gaming can succeed and deliver value when the opportunity presents itself.

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    Tracking a sport and setting up queues for it every day is a labor-intensive process, and operators will need people to follow teams and games in order to make accurate numbers. that has costs, so we’re not asking that every meac and big west game in december have a side or total available at the start.

    but maybe starting with the top 25, or all games between p5 teams, would be a good way to slowly grow the market. there are more tools than ever available to risk rooms, and there are more gamblers than ever with more than two dozen states that have legalized gambling in some form. It doesn’t hurt that so many states where college sports are a big part of the culture have been the first to open licensed sports betting teams.

    Having spreads and totals would be a huge step forward for a sport that has a lot of room to grow. Let’s face it: Not everyone is watching Thursday Night Mac Football on ESPN for the beauty of extended offenses, as there are plenty of people with a financial stake in the outcome. placing spreads gets more casual fans to watch their alma maters, local schools, and sometimes teams they might otherwise have no interest in. and that is beneficial both for the sport and for the bookmaker.

    of course the ncaa needs to do more. Fighting for a bigger platform in her new TV deal and continuing to improve conditions for female athletes should be a priority. They say that they are already working on the reference problem. but not much can come from indianapolis.

    The game has grown too big to deny now, and players should be treated like men off the pitch whenever possible. And that includes the fans and sponsors waiting for cover as the seconds tick by.

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