“I started getting 400 likes a week and it felt great being an 8th grader and having all these people as my posts.”
fast forward to today. Reeves, now a sophomore studying media strategies at Texas Tech, says she’s no longer stealing photos, but his account has grown to nearly half a million followers.
reeves, a houston native, ran the account, @elitecollegefootball, alone until he met kanyen sheerin, a san antonio native and current general studies freshman at austin community college last year.
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The two met through Instagram, as Sheerin commented on hot takes on Reeves’ page using her own sports account, @tndtakeover. one day, reeves appeared on sheerin’s instagram live and proceeded to troll him.
After their interaction, Reeves said the duo would talk about sports every day and eventually trusted Sheerin enough to offer her the opportunity to co-manage the account.
sheerin thought reeves was joking at first, but immediately went to work to make sure he made the right decision.
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“I started networking and came up with different ideas to help expand the platform and honestly people pushed me away a lot at first,” sheerin said.
reeves said their relationship is like batman and robin and yet they have never met in person. they have been able to develop their relationship through sports and video games. Reeves’ decision to bring in Sheerin paid off, as he helped take the platform to another level, and he considers Sheerin “the face of elite college football.”
sheerin added instagram lives to the page with prominent college football players and analysts and was able to feature former penn state quarterback trace mcsorley as its first guest, whom sheerin described as a “nice guy in general” and realized that he had love and passion for his alma mater.
Other notable names included ESPN broadcaster Chris Fowler; Sam Ehlinger, former University of Texas quarterback; bijan robinson, running back from texas; caleb burton, wide receiver at ohio state university; ohio state university wide receiver garrett wilson; and Gregory Rousseau, former Miami defensive end and current NFL draft pick.
instagram lives are a big reason their platform engages users, as it gives them the opportunity to meet their favorite players and analysts on a different level.
Live segments aren’t the only thing that draws audiences to your coverage. The Gen Z couple are meme-savvy, offer a refreshingly non-traditional look at reporting college football news, and are keen to cultivate a community for users across America. by emphasizing the importance of interacting with them to form a personal bond.
“It makes us both happy to hear people in our ecf community tell us they had a bad day, and seeing our lives or seeing our posts made their day better,” sheerin said. “I feel like when I know we were able to make someone smile, I won that day, and that impact can go a long way.”
reeves and sheerin feel like they’re just scratching the surface with their platform exposure and aren’t really established yet, despite their huge followings.
They are planning to create more content for their users, including a weekly podcast similar to the pat mcafee show, increasing video content on their youtube channel, and promoting themselves on newer social media apps like clubhouse.
the account is already a favorite among players and coaches in the college football world, according to reeves and sheerin. last december while attending the alamobowl, texas quarterback sam ehlinger recognized sheerin early on, a “crazy” moment for the interviewer who said he felt like they were finally gaining recognition.
Their goal is to become the largest social media platform for college football content, while also becoming members of established media outlets. reeves added that in addition to their aspirations they want young people to be inspired to create their own platform.
“Trust the process,” Reeves said. “I had no idea what I was doing when I started this, but I didn’t give up.” to stay awake and be blessed.”
rocky garza jr. is a freelance journalist in san antonio. see his work at san antonio heron, mysa and also editor of the ranger at san antonio college